Natacha Suttor – Artists Online: Miik Green as a Case Study. What happens when an Artist/Researcher and Social & Digital Marketing Analyst start talking about artists’ digital & social media presences?
This talk will give an overview of Miik’s online presences, specifically his social media presences and discuss the delineations between them and Miik’s different, yet interlinked, identities as: Artist, Researcher and Other (Husband/Dad/Brother/Friend etc). This talk will be a little more interactive, as I will be involving our studio night host in some of the discussion. It will explore the rationale for the delineations, the ongoing process of navigating and negotiating them, discussions we’ve had over the past year about content, learnings along the way, and identifying some areas of opportunity for both Miik and other artists.
Natacha is a digital & social marketing specialist, currently working in the WA’s tertiary education sector. She focuses on online, search and social marketing and strategy, especially within the research, creative and tertiary education frameworks, and how this translates between organisational level activities, and across professional, artist, researcher level activities.